The Saga of Lee Iacocca - From Ford to Chrysler
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(Case Code: LDEN009) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN009 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Entrepreneurship |
| Case Length |
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10 Pages |
| Period |
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1924-2001 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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Ford, Chrysler |
| Industry |
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Automobile |
| Countries |
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USA |
Abstract:
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The case discusses the leadership qualities and management style of Lee Iacocca
and how he transformed a near bankrupt company, Chrysler, into one of the
leading automobile manufacturers in the world.
The case discusses at length the major achievements of Iacocca at Ford Motors
and Chrysler, and critically examines the positive as well as the negative
aspects of Iacocca's leadership.
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Issues:
» Differentiate a leader from a manager and how a manager can grow to a
leadership position.
Contents:
Keywords:
Leadership qualities, management style, Lee Iacocca,
transformed, bankrupt company, Chrysler, leading, automobile manufacturers,
world, length, major achievements, Ford Motors, Chrysler, Leadership.
The Saga of Lee Iacocca - From Ford to Chrysler
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